{"id":411,"date":"2023-02-03T15:45:02","date_gmt":"2023-02-03T14:45:02","guid":{"rendered":"https:\/\/cabane.studio\/?post_type=project&p=411"},"modified":"2026-02-02T10:20:54","modified_gmt":"2026-02-02T09:20:54","slug":"fermenterie","status":"publish","type":"project","link":"https:\/\/cabane.studio\/index.php\/project\/fermenterie\/","title":{"rendered":"La Fermenterie"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||11px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

La Fermenterie<\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.19.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ header_text_color=\u00a0\u00bb#E02B20″ header_5_text_color=\u00a0\u00bb#728179″ custom_margin=\u00a0\u00bb4px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Un univers pour une coop\u00e9rative citoyenne de production alimentaire ferment\u00e9e<\/h5>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb5px||11px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

#entrepreneurs<\/strong>\u00a0<\/strong> | <\/strong>#environnement | <\/strong>#transition | #designgraphique | #packaging<\/strong><\/p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#728179″ divider_style=\u00a0\u00bbdashed\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|-6px|auto||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Le d\u00e9part<\/h4>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Louis et Antoine, les deux porteurs du projet de la Fermenterie, nous ont contact\u00e9es pour nous pr\u00e9senter leur projet en construction : un projet de produits alimentaires ferment\u00e9s.<\/p>\n

Tous deux souhaitaient \u00e9galement que la transmission soit au coeur de leur projet. La Fermenterie voulait aller au-del\u00e0 de recettes inventives, cr\u00e9atives et \u00e9volutives, en s\u2019imposant comme un laboratoire de rencontres, d\u2019\u00e9change et d\u2019exp\u00e9rimentation.<\/p>\n

La demande de Louis et Antoine concernait la cr\u00e9ation d\u2019une identit\u00e9 visuelle forte, et d\u00e9clinable \u00e0 l\u2019envi sur leurs produits, leurs outils p\u00e9dagogiques et sur la signal\u00e9tique de leur futur lieu.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/cabane.studio\/wp-content\/uploads\/2023\/02\/chevre-fleur_Chevre-fleur.jpg\u00a0\u00bb title_text=\u00a0\u00bbch\u00e8vre fleur_Ch\u00e8vre fleur\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#728179″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Cr\u00e9er un univers graphique fort et d\u00e9clinable<\/h4>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Le studio Cabane a cogit\u00e9 pour proposer un univers graphique qui raconte une histoire particuli\u00e8re, celle d\u2019une nouvelle modernit\u00e9 paysanne. Nous avons cherch\u00e9 \u00e0 transmettre l\u2019esprit authentique, rural et volontairemet low tech des produits ferment\u00e9s et de leur proc\u00e9d\u00e9 de fabrication.<\/p>\n

En m\u00ealant des jeux de couleurs pop et l\u00e9g\u00e8res, avec un travail sur des illustrations manuelles et des typographies plus ancr\u00e9es. Nous avons voulu jouer sur le rapport micro du processus de fermentation (l\u00e9ger, subtil, invisible), et macro du travail artisanal (terrien, m\u00e9canique, paysan) que les produits de La Fermenterie<\/em> repr\u00e9sentent.<\/p>\n

A l\u2019image des recettes de La Fermenterie<\/em>, les diff\u00e9rents supports de communication et d\u2019emballage, se veulent inventifs, et \u00e9volutifs. L\u2019objectif \u00e9tant d\u2019offrir un concept fort, reconnaissable, et une autonomie maximale des Fermenteurs dans le futur. Vous trouverez ici quelques unes de nos recherches graphiques.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_gallery gallery_ids=\u00a0\u00bb655,664,653,654″ show_title_and_caption=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||9px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Les al\u00e9as et les surprises<\/h4>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

S\u00e9duites par les valeurs fortes du projet, nous avons d\u00e9cid\u00e9 d\u2019accompagner Louis et Antoine dans la traduction visuelle de leur projet qui n\u2019en \u00e9tait encore qu\u2019\u00e0 l\u2019\u00e9tat embryonnaire.<\/p>\n

La volont\u00e9 de partage des fermenteurs dans la cr\u00e9ation de leur projet nous a pouss\u00e9es \u00e0 imaginer une sorte de bo\u00eete \u00e0 outils qui leur pemettrait de composer des visuels en utilisant des \u00e9l\u00e9ments graphiques cr\u00e9\u00e9s selon une nomenclature d\u00e9finie.<\/p>\n

La ferme volont\u00e9 du duo de participer au bien commun en mati\u00e8re de transition et de changement soci\u00e9tal nous a encourag\u00e9es \u00e0 proposer le recours \u00e0 des mat\u00e9riaux naturels et respectueux de l\u2019environnement en ciblant des solutions en terme de papier – issu de d\u00e9chets agricoles europ\u00e9ens- d\u2019encollage ou encore de processus d\u2019impression.<\/p>\n

Le projet de la Fermenterie n\u2019a pas encore vu le jour et a finalement \u00e9volu\u00e9 vers d\u2019autres trajectoires.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/cabane.studio\/wp-content\/uploads\/2023\/02\/cheers-fermenterie.png\u00a0\u00bb title_text=\u00a0\u00bbcheers fermenterie\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

La FermenterieUn univers pour une coop\u00e9rative citoyenne de production alimentaire ferment\u00e9e#entrepreneurs\u00a0 | #environnement | #transition | #designgraphique | #packagingLe d\u00e9partLouis et Antoine, les deux porteurs du projet de la Fermenterie, nous ont contact\u00e9es pour nous pr\u00e9senter leur projet en construction : un projet de produits alimentaires ferment\u00e9s. Tous deux souhaitaient \u00e9galement que la transmission soit […]<\/p>\n","protected":false},"author":1,"featured_media":632,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[26,17],"project_tag":[],"class_list":["post-411","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-entrepreneures","project_category-home"],"yoast_head":"\nLa Fermenterie - Cabane<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cabane.studio\/index.php\/project\/fermenterie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Fermenterie - Cabane\" \/>\n<meta property=\"og:description\" content=\"La FermenterieUn univers pour une coop\u00e9rative citoyenne de production alimentaire ferment\u00e9e#entrepreneurs\u00a0 | #environnement | #transition | #designgraphique | #packagingLe d\u00e9partLouis et Antoine, les deux porteurs du projet de la Fermenterie, nous ont contact\u00e9es pour nous pr\u00e9senter leur projet en construction : un projet de produits alimentaires ferment\u00e9s. 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